Advertising As A Means To Promote Your Cleaning Business

by Jeff W on January 2, 2009

Even if you do not have a great deal of background or knowledge when it comes to advertising, you are probably aware of the fact that advertising could actually get your cleaning company noticed by the millions of people out there who can all be your potential customers.

Before spending too much on your advertising stints, you have know first on who your target market actually is and determine who they are and which economic bracket they actually belong to. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get clients calling and asking about your services and hopefully signing on as new customers.

It is important for you to be able to set an advertising budget. You may need to spend more money running ads announcing your business so your potential clients know a new cleaning service is in town.

Once you set your budget, decide where to advertise. The common print ad, run in your local newspaper or shopper, is the most basic unit of advertising. Print ads have launched major companies and many successful products. Running ads in a local paper can also be a great way to promote your cleaning business if you follow a few basic rules.

One of the main reasons people don’t read ads is that they do not have a great headline or a visual element that attracts readers. Headlines that work best are those that promise readers a benefit. Flip through a newspaper or magazine and you would most certainly notice the headlines that attract your attention. Keep these in mind and play around your ideas to attract your potential customers.

Although you may want to use your business’ name in your headline that is not recommended and is one of the common mistakes that small businesses make. Your business’ name does not have anything compelling to offer a potential customer. Remember, your headline should address the needs of your customers and not your ego.

Making your ad stand out can be challenge. Scan your local papers and take notice of what ads stand out – are they ads with reverse (white on dark background) print, color ads, ads that look like they were hand drawn? People notice ads that have illustrations or photographs that show products or ads that have people in them.

Before advertising in any medium call and ask for a media kit. This kit will contain rate information as well as demographic information about the publication (or radio station). The demographic information should include reader’s (or listener’s) age, income, and other statistics that will indicate if this is a good medium to run your ads in to reach your target audience.

If you are a member of your local chamber there will be opportunities in chamber newsletters, member guides and perhaps even on their website. Local newspapers are good venues as most businesses either subscribe or read regularly so they can keep informed of what’s going on in the local community.

Print advertising is one way to get your cleaning business’ name out in front of potential clients as well as reminding your current clients of the services you provide. Advertising is salesmanship and the more information you can give about your services, the more interest you will create. Also include as many ways as possible for the reader to contact you: phone, e-mail, website, and physical address. Running the right ads will get your phone ringing and your checkbook balance growing!

See: How to start a cleaning service

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