All Around Cleaning Services & How to Market Them

When you are starting a cleaning service there is something that you must always keep in mind, you are offering a service not a product. When you start marketing remember to market your business as a service which is different than marketing a product and it is much harder too. Part of a good marketing plan is to convince the customer that you have a way to solve their problem. So, how can you go about doing this correctly?

Where to Market

Your best marketing friend should be the Internet since you can get the information to so many people so quickly. The only problem with that is that you need to keep your customers kind of local so they are people that can actually use your service. The good news is that having a Web address that can be put on your stationary and business cards can be a great marketing tool. The inserts that are added to newspaper or stuffed inside of those Value envelopes work wonders for marketing. Make sure that you place a special coupon inside and this will lead to plenty of calls. Once you get the calls it is up to you to make sure the customer is satisfied and that you get their repeat business.

Why you Market

The whole point behind your marketing message needs to be delivering a message that shows the customer how you can help them or how you can solve their problem. For example, they have a dirty carpet and you have a carpet cleaning service. They have a dirty office and you can come in and clean it for them. That’s the whole concept behind marketing…convince them how you can help, why you are the best choice and why they should pay for your service rather than the other guy.

Marketing vs. Advertising

Never confuse marketing with advertising because it is like comparing apples and oranges. All advertising does is makes sure that you have made a presence in the industry, you and two million others, but you want them to know why out of two million they should select to do business with you…that’s marketing. While advertising might get you the initial sale if you have some dynamic advertising scheme it is good marketing that brings the customer back after the sale. Good marketing is what places the buck in your hand.

Planning

Prior to starting your cleaning business you should have some kind of idea about how you plan to market it. There is no better tool available then a superior marketing strategy. There is no service business, including a cleaning business that can continue to exist if it is lacking a verified marketing plan. Before you do anything else you have to assess your opposition and find out what they are doing. The importance of knowing what they are doing is not to follow suit but rather to offer them something new and innovative…something fresh.

Present additional services that are not offered by the majority of your rivals. Keep up with the changing market and predict what lies ahead.