Building New Customers for Your Cleaning Business
So you’ve gotten your business off the ground and opened your cleaning service doors. Congratulations! The hurdles that you’ve been through and the challenges you’ve gone through must have been quite a ride. Now you have customers and regulars. You’ve met new people and quite possibly have been thinking of expanding.
A business always has three types of customers: steady, loyal customers that are known as regulars, walk-ins or people you service once or twice and what I like to call fly by nights. The out of towners or tourists who hire your business for the duration of their stay. As a business owner, you are always trying to look for new customers without losing your regulars. The goal of your business is to turn your walk-ins into regulars. But how do you do that?
The first and foremost criteria that you must have are excellent service. As a homeowner, I would never hesitate to call someone who I think has done a great job. Even a more expensive service? Why? Because I know I will get my money’s worth. So do a great job and they will see it. Do a great job with any type of customers and you’ll get what is called the end all of advertising, the stuff you can’t pay for: a good recommendation. Clients will talk and you better be sure they give you glowing praise. This is one way to attract new customers. People tend to follow the advice of friends more when it comes to things like these.
Of course you can’t always rely on word of mouth. What if business has been steady and you’ve been thinking of expanding? Then what? How do you attract and build new customers then? This is where the good old promotions/discount duo comes in. This is one way to attract new customers. Think of a good promotion that you can use for your business. Say, if you sign up today you get the 10th cleaning free! Or something like that, it’s up to you and what you want to do. An early bird/new customer discount is also always a good idea. You can think up of a dozen ways to attract new customers, short of physically attacking them on the street while waving a brochure.
You can offer a lower rate for a cleaning membership for the first three months. Remember that discounts and promotions are also great for regulars! They’ll love that you think of them as well and give them special benefits.
Also, once you have a customer that’s no excuse to start slacking off with your marketing and advertising. These are truly effective ways to bring in and build new customers for you services. Remember that your personal touch also counts. A polite, courteous business owner will always get more business than a grumpy one. Polite employees are always a great way to attract business. After all, a smile will always make anyone’s day. Sounds like bad advice? Think about it. If you go to a coffee shop, would you rather have the smiling person take your order or the one who looks like she’s gonna hack a surprise into your cup?
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