Archive for the ‘Marketing & Branding’ Category
Sunday, January 4th, 2009
Same with many other cleaning business owners, you may have set up doing everything on your own. As the business grows and you’ve added new cleaning accounts, you will find yourself having the need to hire more employees. But before you post that hiring ad or hiring someone, it is imperative to have a job description that specifies the duties that comes with the job.
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Tags: accounts, business, cleaning, company, creating, description, employees, grows, hire, job, need, owners
Posted in Marketing & Branding, Planning & Management | Comments Off
Friday, January 2nd, 2009
Even if you do not have a great deal of background or knowledge when it comes to advertising, you are probably aware of the fact that advertising could actually get your cleaning company noticed by the millions of people out there who can all be your potential customers.
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Tags: advertising, background, business, cleaning, company, fact, knowledge, means, promote
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Sunday, December 28th, 2008
One needs a name before one opens the business to the public. This is what the prospective client first sees when searching for a service provider, be it online, in an advertisement or in the phonebook. So finding the right name for one’s business is quite a big part of business preparations. It must represent one’s cleaning business to prospective clients, employees and suppliers.
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Tags: advertisement, business, client, creation, name, needs, ones, online, opens, phonebook, provider, public, service
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Tuesday, December 23rd, 2008
Advertising in the city need not be an expensive one. If one is engaged in the cleaning business, be it window cleaning, maid services, carpet cleaning or its variations, there is a cheap way to be visible in the market. And the way to go about it is by passing out flyers. Some may see that this may not be effective anymore but in reality, despite the sophistication of marketing techniques, passing out flyers is still an economical and effective form of advertising one’s business.
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Tags: advertising, business, city, cleaners, cleaning, engage, expensive, flyer, marketing
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Monday, November 3rd, 2008
Stiff business competition is actually good for the consumers. It makes way for higher quality of service and lower service prices. The cleaning service business is alive and well because of competition. Whether you specialize in home, office or industrial cleaning service, it is important to be at par with your competition.
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Tags: business, cleaning, competition, consumers, good, higher, keeping, lower, prices, quality, services, stiff, up
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Monday, October 27th, 2008
A customer service business, like the office cleaning venture does not necessitate exceptional skills especially in the prime service being offered –cleaning. However, running the business does take skills, commitment, and the will to persevere. After all, you will be entrusted a major business concern – its image. You should be able to take care of your customer’s office space as this area – no matter how big or small – will create a lasting impression on that particular business’ clients. Because of the importance of cleanliness and orderliness in the workplace, office, or store that your office cleaning business may be servicing, you have found the perfect sales pitch for your small business.
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Tags: business, clean, cleaning, commitment, custumer, entrusted, necessitate, offered, office, preserve, selling, service, skills, the, ventures, vision
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Thursday, October 23rd, 2008
Many people consider cleaning houses as quite a lowly job especially in the culture we live in. It could not be the most glamorous job that you’d pick out for yourself at any given day, but there is actually good money in this service, and as many people would also say, there is dignity in hard work and a job well done!
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Tags: build, business, cleaning, consider, help, houses, maid, own, people, service, tactics, tips
Posted in Cleaning Forms, Maid Services, Marketing & Branding | Comments Off
Monday, October 20th, 2008
If you have just started out on the cleaning service business, you are probably wanting to find ways on how to impress you clients and making them into your regular customers. There are plenty of ways to accomplish this and this article aims to give you a few more tips on how to make customers call you up again for a regular cleaning gig.
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Tags: business, cleaning, clients, customers, find, impressing, making, out, over, probably, regular, service, side, started, wanting, ways, winning
Posted in Customer Service, Marketing & Branding | Comments Off
Thursday, October 16th, 2008
Putting up a commercial cleaning business? One of the things you need to put a lot of effort in is naming your business. Your business name is your basis in advertising and creating a logo. Having an unattractive business name would make it difficult for you to get clients to remember, and if they do not remember, they would not be able to tell their friends about you. Additionally, a business name that has no recall would prove to be a liability if for instance one of your prospective clients loses your contact number and would not be able to find how to contact you if they try and find you online or in the yellow pages.
The easiest way to come up with a business name is by using your own and then tagging it with the nature of your business. This can be to your advantage if you have already created a name for yourself in the industry that you are venturing into or if a lot of prospective clients (like your former employers and business associates) know of your outstanding business skills and ethics. It motivates you to live up to your name and the expectations associated with it too.
Another way to brainstorm a good name for your cleaning business is to get out a note pad and a pen and start writing as many synonyms to cleaning as you can remember. If you get stuck turn on your computer and use the thesaurus software program you can find there or borrow a thesaurus from one of your kids and browse through it. Cleaning goes by a lot of other names such as: cleaning, spotless, dirt free, fresh, sparkling, dazzling, and so on. Additionally, you may want to put a tagline after your name that becomes your trademark.
Some people also believe in lucky names and numbers that should be put in to create a business name to ensure success. For instance, the number 7 or the letter s; if you have beliefs like those, it would not hurt to incorporate it into your cleaning business’ name. After all, a little luck can do so much wonders to a fledgling business.
After you have already created different possible combinations to create your name, choose about three or more that you really like and field test it. Start reading them out loud and see if the name rolls off your tongue, if it creates an impact and if it is easy to remember. Then go to your spouse, your family, and your friends and ask for their input on how the name sounds.
Afterwards, you can go online and start scouting if there are registered businesses with the same name. You would not be able to get your business name registered if there is somebody else out there who have thought of the name before you; hence the reason behind creating three or more name options.
See: How to start a commercial cleaning service
Tags: advertising, business, cleaning, clients, commercial, creating, difficult, get, logo, lot, name, naming, needs, thought, unattractive
Posted in Commercial Cleaning, Marketing & Branding | Comments Off
Tuesday, October 14th, 2008
One of the skills that you need to practice when establishing your own commercial cleaning business is presenting your services to a client and making him want to hire you. The challenge in making a sales pitch to a company that has already hired some other cleaning company maybe greater than pitching to a company that is actively seeking a cleaning service provider.
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Tags: business, cleaning, client, commercial, company, establishing, hire, pitch, pitching, practice, presenting, prospective, provider, Sales, services, skills
Posted in Marketing & Branding, Sales | Comments Off