Marketing Your Cleaning Business
Having a house cleaning business on a full or part time business can be an immensely rewarding job with minimal start up costs and amazing benefits. You can choose your own work hours, earn thousands of dollars for very little capital and best of all, you get to be your own boss.
One of the things that most new entrepreneurs confuse is the difference of marketing and advertising. Simply advertising your product isn’t enough—in fact, advertising is just a little bit of the giant pie of marketing. Marketing your product gives you an edge simply because you are presenting your service or product in a uniform way that people can relate to and remember.
So how to you market your house cleaning business? It’s so easy; you’ll never know why you didn’t think of it in the first place. You already know your target audience: homeowners who are too busy to clean their own homes and are willing to pay you to come in and clean for them. But where? Figure out how far you’re willing to drive or commute to clean their homes. Remember, the less you spend initially, the more you’ll make later on.
Figure out where you want to market your business. Are you willing to clean any house for any price? Or would you rather have a set list of prices and hours that you’re willing to stick to (no matter how hard the job is). Are there any special considerations you want? (For example, is there an extra fee for cleaning out someone’s garage?) An easy way to determine price ranges is to check out other cleaning businesses in the area. This should give you a rough idea of what your options are. When you’ve decided your price ranges, then you can move on to your marketing materials.
An easy way to market your business is to create a uniform look for all your marketing materials. This doesn’t necessarily mean that ALL your ads and brochures have to be the same…they just have to be similar, so that people will remember you. This is the part where you decide to how to promote your business: are you using flyers? Brochures? Word of mouth or recommendations? Will you have promotions? Like, I’ll clean your house once for free every time you pay me for 7 cleaning sessions? Things like that. If you’re having a hard time deciding, here are a few tips:
• Stick with a budget, this will keep you from going nuts over things you can’t really afford or shouldn’t spend for
• Keep your target client in mind. Are you going to create elegant, expensive flyers when your target client is the average stay at home mom with an average budget? Being too expensive might make your client consider another cleaning service
• Be as creative as you like, but be professional. Don’t be remembered for the wrong reasons.
• Always be available for an emergency call. Some clients have regular cleaning services that are not available, so they will resort to your business in case of emergency. Don’t turn them down if you can help it—they might become your regulars in the future.
The fantastic thing about owning your own house cleaning business is you don’t have to go consult with your boss or manager when things aren’t working out. If you feel like your marketing campaign is going belly up, change it! You make all the decisions and marketing isn’t one of the harder choices. It’s so easy, you’ll be fending off those calls in no time and hiring new employees to fill in the orders.
No related posts.
