The great thing about going into the cleaning industry is really the number of niches that you can fill and the various ways that you can do it. It just takes a little imagination. Don’t be afraid to incorporate your passion into your business. Concerned about the environment? Why not create a green cleaning business? If you live in an area with a high concentration of offices and work places, why not try an office cleaning business? You don’t need high-end, expensive equipment. It’s easy to create a business within your capabilities, within your budget and make lots of profit from just a little capital.

One of the main concerns is competition. There will always be competition; you’ll have to accept that. But as long as you think you can do a better or cleaner or safer job (it really depends on what angle of attack you choose), this will cease to become a concern for you. One of the ways to beat them to the ground is to market your business differently and well.

Why do you need to go through this whole marketing thing? Can’t you just take an ad out in the local paper and be done with it? Well, you can, but how will people remember you? Marketing is basically the way you present your office cleaning business to others, how you make them remember you. Taking a little time with your marketing campaign will get you the clients that you want because you show them a cohesive, coherent product.

Here are some great marketing ideas that you could use for your own office cleaning business.1) Create a logo. Know a good artist? Get them to make a great logo for you. You can even do this yourself if you’re creatively-inclined. This gives you something to put on all your materials (letterheads, business cards, flyers etc). Having a logo creates a uniform, streamlined look that can immediately pull all your marketing materials together.

2) Use a tagline. Just like how you remember “Just do it”, give your company a tagline, a small short sentence that sums up who are you. For example, if you’ve gone the green cleaning route, a good tagline would be a green clean. This gives your clients something simple to remember, something that will stick in their heads.

3) Streamline your marketing materials. Use the same fonts, colors and designs for all your materials: business cards, brochures, flyers and even posters or ads. This makes people remember you easier. They will associate your company with these colors and designs.

4) Make sure your ads give a benefit. Tell your potential customers what YOU can do for THEM. When we read ads, we automatically register words like cheaper, better, more affordable, easy, safe. These words are like triggers that your audience will remember.

5) A little research goes a long way. Knowing what kind of audience is likely to read your ads, get your flyers or read your brochures goes a long way. Knowing what they like to hear and what they want from your business can easily translate into more business. How? Because you fill their needs, they will come to you.

6) You can’t go wrong with going personal. It’s easy to disregard an ad but if you have a great product (which you do) you cannot go wrong with coming in person. Go to your local businesses and ask if they already have a cleaning service. Leave your card, brochure and product lists and pricing with them even if they answer in the affirmative. Don’t be pushy—they need some time to consider. Giving your marketing a personal touch makes people remember you—especially if you’re the type of person who does this sort of thing well.

7) Be seen! Rent a stall at your flea market. Give a demonstration at your community center or mall. Being visible boosts your business and allows you to personally meet people who may become your potential customers.

Don’t compare yourself to giant companies that spend millions on international marketing campaigns. Your business doesn’t need that. At least, not yet. You can create a simple, effective marketing campaign with just those few tips above. Having a clear, coherent method of marketing gives you the edge over all the other cleaning businesses around. Let yourself be seen. Be remembered. Soon, you’ll be hip-deep in phone calls, appointments and customers.

See: How to start a cleaning business

One of the things that are so great about the cleaning industry is the number of niches that you can fill in it. It’s only really limited by your budget and imagination. Offices and other small businesses tend to hire outside cleaning services simply because they are areas that are occupied by many different people.

No one has an obligation to clean, so they hire out. It’s easy to break into the office cleaning industry. You can run an office cleaning business that can satisfy these types of clients and put money in your pocket as well. You can start this business as a full-time or part time business and be surprised at the results you can get.
It can be scary to take the step to owning your own business. It can be a risk that you might not be willing to take. An office cleaning business is an easy way to test the waters and eventually, you won’t need that day job anymore.

Here are a few nuggets of advice that can guide you through starting and running your office cleaning business with minimal fuss and maximum profit.

1) Get a license and insurance. This is because you will be working for companies. They will hire you as an external entity and they will check your credentials. Get registered at your local business association and join your local Chamber of Commerce. These steps will get you to meet local business owners who might be in need of your services. Not only that, you will establish what might become necessary contacts in the future.

2) Know your stuff. Ask the offices or companies what they expect from you. Companies tend to hire different cleaning services for different things like window washing or carpet cleaning. Ask them what they want from your company and be sure to deliver.

3) Become multi-purpose. Why would you want to be just one of the cleaning companies they hire when you can do it all? A multi-purpose office cleaning company is advantageous to you because you will be doing more work at one place for more profit. You can offer your services as a package. Companies will be sure to bite.

4) Don’t be scared. Compare your prices with other cleaning companies and adjust accordingly. Leave your business card at offices even when they have another cleaning company. Walk in and introduce yourself to the owners of your local stores. You never know when they might need your help and your services.

5) Accept one time deals. Sometimes, companies will hire you to clean a certain area that they can’t get their usual cleaning service to clean. For example, the company has a party at the local auditorium and must clean up after.

These are just some of the secrets that can help you become the success you want to be. Your office cleaning business could be the ticket out of that daily grind. Using our secrets, you can easily become one of the most successful companies in your town. If you want even more in depth information and secrets from successful cleaning business owners please read our books.

See: Start an office cleaning business