Tips for Promoting Your Cleaning Business
The great thing about going into the cleaning industry is really the number of niches that you can fill and the various ways that you can do it. It just takes a little imagination. Don’t be afraid to incorporate your passion into your business. Concerned about the environment? Why not create a green cleaning business? If you live in an area with a high concentration of offices and work places, why not try an office cleaning business? You don’t need high-end, expensive equipment. It’s easy to create a business within your capabilities, within your budget and make lots of profit from just a little capital.
One of the main concerns is competition. There will always be competition; you’ll have to accept that. But as long as you think you can do a better or cleaner or safer job (it really depends on what angle of attack you choose), this will cease to become a concern for you. One of the ways to beat them to the ground is to market your business differently and well.
Why do you need to go through this whole marketing thing? Can’t you just take an ad out in the local paper and be done with it? Well, you can, but how will people remember you? Marketing is basically the way you present your office cleaning business to others, how you make them remember you. Taking a little time with your marketing campaign will get you the clients that you want because you show them a cohesive, coherent product.
Here are some great marketing ideas that you could use for your own office cleaning business.1) Create a logo. Know a good artist? Get them to make a great logo for you. You can even do this yourself if you’re creatively-inclined. This gives you something to put on all your materials (letterheads, business cards, flyers etc). Having a logo creates a uniform, streamlined look that can immediately pull all your marketing materials together.
2) Use a tagline. Just like how you remember “Just do it”, give your company a tagline, a small short sentence that sums up who are you. For example, if you’ve gone the green cleaning route, a good tagline would be a green clean. This gives your clients something simple to remember, something that will stick in their heads.
3) Streamline your marketing materials. Use the same fonts, colors and designs for all your materials: business cards, brochures, flyers and even posters or ads. This makes people remember you easier. They will associate your company with these colors and designs.
4) Make sure your ads give a benefit. Tell your potential customers what YOU can do for THEM. When we read ads, we automatically register words like cheaper, better, more affordable, easy, safe. These words are like triggers that your audience will remember.
5) A little research goes a long way. Knowing what kind of audience is likely to read your ads, get your flyers or read your brochures goes a long way. Knowing what they like to hear and what they want from your business can easily translate into more business. How? Because you fill their needs, they will come to you.
6) You can’t go wrong with going personal. It’s easy to disregard an ad but if you have a great product (which you do) you cannot go wrong with coming in person. Go to your local businesses and ask if they already have a cleaning service. Leave your card, brochure and product lists and pricing with them even if they answer in the affirmative. Don’t be pushy—they need some time to consider. Giving your marketing a personal touch makes people remember you—especially if you’re the type of person who does this sort of thing well.
7) Be seen! Rent a stall at your flea market. Give a demonstration at your community center or mall. Being visible boosts your business and allows you to personally meet people who may become your potential customers.
Don’t compare yourself to giant companies that spend millions on international marketing campaigns. Your business doesn’t need that. At least, not yet. You can create a simple, effective marketing campaign with just those few tips above. Having a clear, coherent method of marketing gives you the edge over all the other cleaning businesses around. Let yourself be seen. Be remembered. Soon, you’ll be hip-deep in phone calls, appointments and customers.
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